Roxy Jacenko, the founder of Sweaty Betty PR, has sold her former Sydney headquarters for $7.2 million. The Paddington property, which was previously used as the office for her public relations firm, was sold after being relisted with a reduced price guide.

The property first went to auction in May with a price guide of $10 million or more, but failed to attract a buyer. After relaunching the campaign with a new team of agents and a reduced guide of $7.5 million to $8 million, the property received multiple interested buyers.

According to selling agents Daniel Cipolla of IB Property and Alex Lyons of Raine & Horne Double Bay, the property was sold to new owners for $7.2 million. Lyons described the property as “one of the best freehold offices” to hit the market this year.

Both Jacenko and the buyer were happy with the outcome, although the identity of the new owner remains confidential. Jacenko purchased the site in 2014 for $2.66 million and transformed it into the headquarters of her PR and talent management businesses.

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Jacenko has been based in Singapore with her billionaire husband, Oliver Curtis, for three years. She has made it clear that she does not plan to return to Australia, citing her children’s schooling in Switzerland and Singapore as a reason.

The Paddington building was stripped back and completely rebuilt with architecture firm SJB and interior designer Blainey North. Despite its years as a commercial headquarters, the site is zoned residential and has previously received conditional approval for a two-storey redevelopment containing six apartments.

The sale marks another step away from Jacenko’s former life in Sydney. In 2023, she sold her five-bedroom, five-bathroom Vaucluse family home for a reported $16 million before relocating overseas. She also stepped down from Sweaty Betty PR, the business she founded almost two decades earlier.

Jacenko’s decision to sell her former headquarters may be seen as a natural step, given her establishment of roots overseas. As she continues to focus on her life in Singapore, the sale of her Sydney property may allow her to further distance herself from her former business ventures in Australia.