Digital strategies in hospitality lag as net use grows –
Over 55 per cent of Australian restaurant bookings have been made by the use of on-line channels in 2021, unprising since Aussies spend over 6 hours on-line daily.
For restaurant, bar and cafe homeowners which means further evaluation is being accomplished on-line by potential patrons looking for to e guide their subsequent evening outing.
Many venues know this and have elevated their funding in digital promoting and social media, however are struggling to indicate that into quantifiable bookings.
Nearly half of venues nonetheless taking bookings manually
No matter elevated funding in digital promoting, 43 per cent of Aussie venue operators
