Campari Group launches a model new, fresher and smoother SKYY Vodka

NOW MADE WITH 5-TIMES DISTILLED IMPORTED GRAINS FOR A SMOOTHER AND LIGHTER SPIRIT, SKYY® VODKA UNVEILS A NATURAL-FORWARD EXPRESSION IN TASTE AND DESIGN

REDEFINING VODKA SINCE 1992

Since its launch in San Francisco in 1992, SKYY® redefined vodka as a result of the world knew it, serving to to pioneer a state-of-the-art manufacturing course of yielding a superior and smooth-tasting vodka with considered one of many lowest ranges of impurities amongst its mates. Fueled by the progressiveness of its hometown and respect for cleaner flavors in clients, SKYY has turned to its pure roots by means of a 5-times distilled course of on imported grains, packaged in a sleeker bottling for an actual illustration of being #BornFromTheBlue.

EVOLVING FOR A NEW GENERATION OF VODKA DRINKERS

In formulating this refresh, SKYY acknowledged a risk to evolve its liquid for a model new period of vodka drinkers who gravitate within the route of lighter, further fresh-tasting drinks, with soda water rising as a result of the No. 1 mixer[1], and who choose producers with real tales tied to their hometown. Backed by these learnings and motivated by a persistent consideration to ingredient and dedication to prime quality, what began as one man’s mission to create the fitting martini has now developed to include the pursuit of a larger vodka & soda.

A FRESHER TASTE, 5 TIMES DISTILLED

THE NATURAL, SLEEK NEW BLUE

SKYY’s refreshed packaging design will be impressed by San Francisco’s pure character. The model new bottle incorporates a delicate and shiny look with a lighter, further pure blue tone, ripples and ridges that replicate the waves of the Pacific Ocean, and a restyled white model. This new packaging design is a pure improvement of the SKYY mannequin, with a further upscale expression that retains key elements of the distinctive, iconic blue bottle.

INSPIRED BY THE COASTAL NATURE

“At SKYY, we seen soda water emerge as the best mixer and shortly acknowledged a risk to remodel the vodka class as quickly as as soon as extra by offering our clients one factor actually distinctive and in direct response to their developed preferences for lighter-, cleaner-, and fresher- tasting drinks,” says Daniel Schwalb, Managing Director of South Asia The Campari Group. “Together with our collective of specialists, we created a liquid that expresses itself all through all elements of our mannequin. It is with good pleasure that we launched the model new evolution of SKYY, a refresh impressed by the coastal nature that our group has labored meticulously to glorious.”


AND WHY NOT TRY TO MAKE A DELICIOUS SKYY HIGHBALL?

Recipe components:

  • 60 ml SKYY Vodka
  • 120ml Premium soda water

Recipe instructions:

  • Assemble in a tall glass over a great deal of ice
  • Stir gently to mix
  • Garnish with an prolonged lemon peel

It comes as no shock that SKYY® Vodka chooses to premiere in Bali as its first launch trip spot – the island of Gods itself being an actual embodiment of the SKYY spirit: the place the turquoise blue of the ocean meets the colorful blue of the sky. The perfect sunsets are to be cherished in Bali, as seaside golf gear and all-day cocktail bars revenue from the day-to-day golden hours.

SET TO BE A GAME-CHANGER

Made out of imported grains, 5 cases distilled with the premium prime quality, SKYY is attempting to be a game-changer throughout the Indonesian vodka panorama. The model new id and bundle design will roll out all through Indonesia market from June onwards. The relaunch may be supported by a very built-in promoting advertising and marketing marketing campaign that features #BornFromTheBlue in Jakarta, Bali, Bandung, Surabaya, Jogjakarta and Semarang.

For further data and updates on the relaunch, adjust to the mannequin on:

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