Boomers Have Changed. How Will This Impact Real Estate? — RISMedia
At 70.4 million strong and second only in size to the 73.2 million millennials, baby boomers still yield the greatest influence on real estate of any generation. But, most importantly, the pandemic has forever changed the boomer as a consumer.
What will this mean for real estate? After all, boomers have possessed the most real estate wealth for more than two decades.
The pandemic has required us to rethink boomers. Before the pandemic, 84% of boomers preferred to shop in-store, according to CBRE. However, by the end of 2020, an estimated 62% of boomers were online shoppers, reports eMarketer.
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