What I Discovered at HITEC: How Knowledge and Know-how are Altering Hospitality

By: Katie Moro, VP, Knowledge Partnerships, Hospitality, Amadeus

Initially revealed on Amadeus insights

I like knowledge. It’s tangible. It’s inherently factual. And it may be mixed in limitless methods to offer perception into individuals’s behaviors and preferences to assist resolve issues that after appeared unsolvable.

Annually at HITEC and HSMAI ROC Americas, two bellwether US occasions in hospitality know-how, my eyes and ears are peeled for the way knowledge and the know-how options that assist harness it could possibly transfer the hospitality trade ahead.

This 12 months, I used to be impressed by the alternate of concepts and the general celebration of the trade’s continued progress. Attendees from all areas shared like-minded sentiment on how technological innovation will form the way forward for hospitality particularly as we see tech adoption enhance throughout the trade. As well as, we’re additionally witnessing excessive worth in forward-looking knowledge and the way it can help hoteliers in executing profitable administration methods.

Chatting with Skift at HITEC Orlando

At Amadeus, we perceive the trade is consistently altering. Counting on historic knowledge is now not a viable reference level for forecasting what the long run could maintain. Due to this fact, we have to view knowledge forecasting instruments as vital as a substitute of a nice-to-have.

For Amadeus, we additional established our place and experience in enterprise intelligence. It was an enormous week as we had been capable of share that Aimbridge Hospitality, a number one world hospitality firm managing a portfolio of greater than 1,500 motels throughout 50 US states and 23 nations, expanded its partnership with us. It’s completely endorsing Amadeus’ full enterprise intelligence suite together with Demand360®, Agency360®, and RevenueStrategy360® to be used throughout its group.

Aimbridge is a good instance of an organization that’s supporting the renewal of hospitality with cutting-edge instruments that assist them make enterprise choices based mostly on precise bookings for future dates. I can not consider a greater technique to make assured selections about renewal than utilizing actuals versus predictions based mostly on previous exercise.

Moreover, Demand360® has continued to face out for our prospects as the one knowledge software that gives a complete view of forward-looking occupancy knowledge and extra to assist hoteliers handle and construct demand and enhance bookings. And now RevenueStrategy360® with distinctive forecasting capabilities launched at HITEC, offers forward-looking knowledge and on-the-books charge knowledge to assist hoteliers make the perfect pricing and income administration choices. As we proceed to expertise fluctuating journey demand, hoteliers might want to depend on a mixture of historic tendencies, on-the-books reservations knowledge and charge knowledge for hoteliers to navigate their future methods and enhance market share.

Main the way in which and looking out forward

2022 is already shaping as much as be a record-breaking 12 months. In our 2022 summer time journey tendencies, we revealed that this summer time is anticipated to be the busiest for the reason that pandemic started with world lodge occupancy already surpassing 2019 ranges for April and Could. Hoteliers might want to anticipate and be ready for the demand and entry real-time market insights and knowledge.

There’s lots of change occurring on this planet proper now. Nonetheless, realizing that persons are venturing out once more and that our hotelier prospects are experiencing a surge in visitors is gratifying after an extended interval of uncertainty.

Do not get me unsuitable, I do know that there are nonetheless many challenges forward for our trade, amongst them labor shortages and even excessive climate. However I’m assured, particularly after all of the discussions I had this week, that the long run is trying shiny for hospitality.

For additional complimentary assets to plan for the return of journey, go to our devoted hub.